"Social networking guru dana boyd stirred controversy this summer by writing about class divisions online. The Berkeley doctoral student noted that Facebook is used by kids more likely to go to college while MySpace is more popular among students expected to get a job or join the military after high school.
These broad generalizations about services with millions of users apiece seem to be shared by some buttoned-down financial service companies seeking to tap the youth market via social networks. As social nets gain popularity as business tools within the enterprise, companies continue to reach beyond the firewall and use the technology for marketing purposes as well. For a growing number of big banks, Facebook is the place to be."
It seems that facebook is indeed the place to be... even for banks! read on.... look at the related links too...
"October 8, 2007Social Networks at Work PromiseBy Edward Cone
Bottom-Line ResultsSocial networks are thriving within a growing number of companies, and bottom-line expectations are high for the technology and the culture it engenders.
"Some companies discourage their employees from using social networks at work, fearing lost productivity and wasted time. But the nation's fourth largest bank is getting ready to roll out one of its own.
Wachovia plans to introduce its social networking service to its 110,000 workers by early 2008. Like the popular Facebook service, the network will allow users to upload photos of themselves—not just corporate ID mug-shots, either—and personal information. Community-building across the vast company is one of the goals."
Tuesday, October 16, 2007
Facebook used by business
Facebook used by business:
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2 comments:
It is not clear for me what kind of community could be created by social networks. Is it expected to create some hobbies driven communities? I do not know very well the social framework in the USA or in UK but in France a big company must have a social committee which offers social activities such as sports, cultural events and so on.
Is it expected to create communities driven by professional interests (such as OOP geeks, trends in the IT,...)?
Or communities to think of the everyday life at work and the way it could be improved (from computing support to improvement of company's own processes)?
I think it's really strange that firms use social networks to create bounds between their employees. I mean colleagues share work problems, maybe while drinking a coffee they can talk about their hobbies or family, but work is still a world apart your private life, and it's necessary to have a gap between those 2 parts of our lives. Otherwise you will always have your work in mind.
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